The CYCLE OF INFLUENCE™ Conference WE'RE ALL LINKS IN THE CHAIN The name says it all! The "Cycle of Influence" [COI] Conference has been specifically created to generate a convergence of ideas from all aspects of business, marketing, economics, environment and trends that directly or indirectly affect the bicycle industry. The knowledge gained from the sharing of such ideas, facts and inspiration could serve to benefit all of those involved in the bicycle industry, generating a higher level of consciousness for how world issues affect our businesses as opposed to how our businesses affect the world. Additionally, cycling industry executives can network with endemic category managers and establish sponsorship, cross promotion or licensing opportunities that extend the reach of cycling by introducing endemic brand consumers to cycling. Even though we may be facing the most challenging global marketplace of our lifetimes, great opportunity will always exist for us to explore and nurture new ideas as long as we are willing to listen and learn from those around us. Seesaw gasoline prices, increased consumer awareness of environmental issues, the near-universal desire to promote bicycling as an alternative form of transportation and the need to return to healthy lifestyles that include exercise, are some of the key factors now combining to create new customers and markets for our products. But with an unprecedented economic and financial crisis looming, an understanding of only our industries dynamics will not be enough. The innovators who are learning from the broader trends and who are thinking "outside the box" are those who will best be positioned to take advantage of this paradox. "Cycle of Influence" will be designed to give our industry leaders that edge. Who Should Attend COI: Bicycle and related industry executives, including marketing managers, owners, presidents, product planners, product developers, key decision makers and media. Why: Stimulate your mind Stimulate your knowledge Stimulate your business