The CYCLE OF INFLUENCE™ Conference SPEAKERS   David Meerman Scott Topic: “Harnessing the Power of Social Media” David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over forty countries. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf   Aradhana Goel Topic: “Emerging Trends, Service, Innovation, IDEO” Aradhana co-leads the Systems@Scale Practice at IDEO-Chicago and has experience ranging from architecture and urban design to experience design to service innovation. She is passionate about understanding human behaviors, to inform innovative product or service solutions. Her current desire and future focus is designing for emerging markets like India that are highly value-conscious and require systems-level scalable innovation. Panel Discussion: “The New PR Paradox: You must give up Control to Control your Good Name” Sally Falkow, President & Senior Web Strategist, Expansion Plus Sally is an acknowledged expert in Internet marketing strategy- blogs, RSS fees, online news and social media.  A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR, and communication to the Internet.  Her main interest is in the shift in media consumption and how technology is affecting the practice of public relations.   Brian Solis “Putting the Public Back in Public” Brian is Principal of Futureworks, an award- winning PR and New Media agency in Silicon Valley. Brian blogs at PR2.0, bub.blico.us, TechCrunch and regularly contributes PR & tech insight to industry publications. He’s a published author and an avid speaker on the topic of new marketing and engagement.     Dr. Bob Deutsch Topic: “Brain Sells” Dr. Bob Deutsch holds two doctorates - one in cognitive neuroscience and one in cultural anthropology. He has worked in the primeval forest studying pre-literate tribes, and on Pennsylvania Avenue and Madison Avenue. In those modern locales- as he likes to say- he has also studied “primitive societies.” Bob is the founder and president of the consulting firm, Brain Sells, now part of Havas. His consulting practice focuses on helping clients understand how leaders and leading ideas take hold in a culture. Bob’s quest is to help executives “Think Different” and, in fact, Bob was one of the team members that created Apple’s Think Different branding strategy. His clients also have included corporations such as American Express, Reebok, and Bank of America.   Ray Wolf Topic: “Drowning in Data: Boiling down Complexities”     Michael Shuman Topic: “Small Mart Revolution” Whether your business is small or large, you need to understand that American consumers - and increasingly consumers everywhere - are fast embracing all things “local.” Why is this trend occuring? And how can members of the cycling industry profit from it? Drawing from his recent book, “The Small-Mart Revolution”, Michael Shuman will highlight numerous trends that are making the old “bigger is better” economies of scale arguments obsolete, and describe a variety of innovative strategies small businesses are using to successfully compete with their oversized competitors.   Scott Havlick Topic: “Maximizing the Equity of Your Brand- A Legal Perspective” Scott has focused on non-patent intellectual property law at Holland and Hart since 1986. He co-chairs the firm’s Intellectual Property Group and heads the firms Trademark Practice. He concentrates on virtually all aspects of foreign and domestic trademark and domain name matters. He assists clients in selecting, searching, investigating, clearing, registering and properly using their trademarks.   Industry Panel Discussion: Cycle of Influence The Industry Panel Discussion will review topics discussed at the Cycle of Influence.   NOMINATE PANELISTS HERE   Jeremy Rifkin Topic: “The Foundation of the Economic Trends” Jeremy Rifkin is president of the Foundation on Economic Trends and the author of seventeen bestselling books on the impact of scientific and technological changes on the economy, society, and the environment. He currently advises the European Commission, the European Parliament, and several EU heads of state. Mr. Rifkin is the founder and president of “The Foundation on Economic Trends” in Bethesda, Maryland