The Cycle of Influence Summit has been specifically created to generate a convergence of ideas from all aspects of business, marketing, economics, environment and from trends that directly or indirectly impact the cycling industry.


Bentonville, AR has invested more than $74 million into mountain biking infrastructure in northwest Arkansas. Cycling generates $51 million annually for area businesses, including $27 million from out-of-state visitors.


Photo Credit: Walton Foundation
Photo Credit: BikeNWA
Photo Credit: BikeNWA
Photo Credit: BikeNWA
Photo Credit: Walton Foundation


2021 Event Postponed. 2022 Dates TBA soon.
Arrivals, Registration, Reception, Nosh, Network
    Topics may be modified or changed.
    Breakfast, followed by
    TOPIC TBA, or group and individual rides.
    Lunch, followed by
    Getting to the Heart of the eBike Debate/Trend
    Now that ebikes are beginning to occupy more trails and roads, how do we best ensure the safety of all riders? Do we need to regulate training and use, improve infrastructure?
    Moderator: Eric Anderson [Vroom Networks] Panel: TBA
    Dinner, followed by
    Panel • Living with Supply Chain Issues Today and Facing the Future
    Exploring the problems, and solutions that best address the supply chain issues caused by the pandemic crisis.
    Moderator: Scott Montgomery [CrankTank]. Panel: Matt
    VanEnkevort [Marin], Pat Mcginnis [HLC], more TBA
    Breakfast, followed by
    RIDES - Group and individual rides.
    Lunch, followed by
    Panel • Reaching Out to the New and Diverse Riders [2 sessions]
    Overcoming the industry’s lack of reach toward diversity. What kinds of activities and initiatives can we create to appeal to and support the newest and most diverse demo- graphics?
    Moderator: TBA. Panel: Ryan McFarland [Strider, All Kids Bike], Dave Olson [Erik's Bike Shops,], more TBA

    Intro: Erik Pritchard [CEO & President of the Motorcycle IndustryCouncil] A lifelong cyclist, Erik will discuss the motorcycle industry's efforts to welcome new riders.
    Dinner, followed by
    Post Boom Marketing - Your Companies Future is Happening Now
    Keeping consumer engagement and momentum in the post-pandemic future. Marketing to more diverse consumers.
    Speaker: TBA



    The COi will take place in the heart of downtown Bentonville, Arkansas at the event venue Record, a renovated mid-century car dealership that still retains style attributes from the period. The venue is located just blocks away from bike shops and Bentonville’s renowned trails and bike paths network.


    The Cycle of Influence Summit has been specifically created to generate a convergence of ideas from all aspects of business, marketing, economics, environment, and trends that directly or indirectly affect the cycling industry. COI is not a trade show. Other cycling industry events such as the BLC, Sea Otter, Eurobike, CABDA, and Outerbike are still largely retail or consumer-oriented. COI will present an agenda of speakers and panels with endemic and non-endemic experts and influencers in their fields.

    The presentations will target the ideas, experiences and, practices that can be applied in helping establish a stronger cycling industry and its businesses. COI is designed to inspire and inform all those who attend.


    Early Bird

    Ends May 31

    $ 650



    Ends July 31

    $ 700




    $ 780

    Event Information
    Registration includes: Reception, Meals, Gift Bag, Presentations.
    Other events may be added.
    Accommodations or Travel are not included.

    Please note: There are multiple events in Bentonville during the COI.
    Plan your accommodations early!

    COVID: All COIVD restrictions in place at the time of the event will be followed. Full refunds will be offered for any required and published City, State or Federal requirements due to COVID.
    Terms of Service
    (Click for COI rates)
    DoubleTree Suites by Hilton
    LaQuinta Inn & Suites
    Attendee discounts will be announced soon.


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    Please Note:  Due to the uniquely evolving nature of the cycling industry in 2020-21, all topics are currently broadly defined. The specifics and dynamics of each topic will continue to evolve and narrow with the input of moderators, panelists and speakers leading up to the event. This process will allow us to present the most timely and relevant information for our attendees.Details will be announced as finalized. Comprehensive Speaker/Panelist Bios to be posted soon.