The Cycle of Influence Summit has been specifically created to generate a convergence of ideas from all aspects of business, marketing, economics, environment and from trends that directly or indirectly impact the cycling industry.

October 14-15, 2020
Dates
Bentonville, Arkansas
Location
$650
Early bird pricing

THE LOCATION

Bentonville, AR has invested more than $74 million into mountain biking infrastructure in northwest Arkansas. Cycling generates $51 million annually for area businesses, including $27 million from out-of-state visitors.

AN EPIC CYCLING INDUSTRY SUMMIT LOCATED IN NORTHWEST ARKANSAS

Photo Credit: Walton Foundation
Photo Credit: BikeNWA
Photo Credit: BikeNWA
Photo Credit: BikeNWA
Photo Credit: Walton Foundation

THE AGENDA

  • 5 PM
    Evening Reception
  • 3 PM - 7 PM
    Registration
DAY 1- Topic Highlights
  • Getting to the Heart of the eBike Debate/Trend.
    The potential for eBikes sales is huge. How can IBD’s get over the hump and take full advantage?
  • Cycling Safety - How Can We Do More?
    Exploring the trends, problems, and solutions that best address the issues surrounding cycling safety.
  • The Psychology of Change and Understanding the Trends.
    Analyzing the psychology of cycling industry consumers and the trends that will impact them.
More details and speakers to be announced soon.
Topics may be modified or changed.
Sign Up
DAY 2- Topic Highlights
  • What Advice Would the Bike Industry of the Future Give Us Today?
    A panel of prominent dealers sits with noted longtime industry consultant and Bicycle Retailer featured columnist Rick Vosper to discuss the role of traditional retailers in the cycling industry. What are the sales trends of tomorrow?
  • Reaching New Riders.
    What kinds of activities and initiatives can the industry support to best reach, and keep new riders?
  • The Future is Conscious Consumerism.
    Forecast possible future scenarios for brands and businesses informed by historical patterns and current trends.
More details and speakers to be announced soon.
Topics may be modified or changed.
Sign Up

THE VENUE

A UNIQUE, MODERN AND COMFORTABLE EVENT SPACE

The COi will take place in the heart of downtown Bentonville, Arkansas at the event venue Record, a renovated mid-century car dealership that still retains style attributes from the period. The venue is located just blocks away from bike shops and Bentonville’s renowned trails and bike paths network.

OUR MISSON

The Cycle of Influence Summit has been specifically created to generate a convergence of ideas from all aspects of business, marketing, economics, environment and trends that directly or indirectly affect the cycling industry.This is not a trade-show. Other cycling industry events such as the BLC, Sea Otter, Eurobike, CABDA and Outerbikeare still largely retail or consumer-oriented.COi is presenting an agenda of speakers and panels with endemic and non-endemic experts and influencers in their fields.

The presentations will target the ideas, experiences and, practices that can be applied in helping establish a stronger cycling industry and it’s businesses.The cycling industry seems to be constantly focused on what’s going wrong rather than looking ‘outside the pond’ for ideas, advice and, inspiration. We often hear “…the industry is/has been ‘flat’ for a long time”. This event is designed to inspire and inform all those who attend

REGISTRATION

Early Bird

Registration

$650

Ends March 31, 2020

Register

Regular

Registration

$750

Ends July 31, 2020

Register

Late

Registration

$850

Ends October 12, 2020

Register
Event Information
Registration includes: Reception, 6 meals over 2 days, sponsors gift + swag
bag, keynote speakers presentations. Other events may be added.
Accommodations or Travel are not included.

Group rates available for 3 or more.
Terms of Service
LODGING
Attendee discounts will be announced soon.
BIKE + E-BIKE RENTALS
Attendee discounts will be announced soon.
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