Where Next-Generation Thought Leaders will Meet.

The Cycle of Influence Summit (COI) was created as a New-Thought Leadership Summit for the Cycling and Outdoor Industries.

THE VISION: COI’s vision is to bring a community approach to the Summit. Precisely curated panelists will provide unique and organic conversations on trends that are current and affecting the cycling and outdoor industries. COI aims to disrupt the cycling industry’s status quo of industry gatherings. Attendees are advocates for personal and professional growth and knowledge. COI offers compelling panel discussions, networking opportunities, off-site tours, and stimulating conversations for cycling and outdoor industry minds, all in the unique setting of Bentonville AR.

NICHE! Our surveys have revealed that COI has a unique audience, and those people answered that they were largely not interested in BLC/P4B events. The appeal for more intimate gatherings like COI has grown as other conferences tend to oversaturate the audience. Our ‘22 attendees were grateful for the intimate nature of the COI Summit and their ability to communicate easily with other guests as well as not being burdened by an overcrowded event schedule. COI will continue it’s mission as a New-Thought Leadership Summit for advocates of cycling and the outdoors converging for insightful conversation.

WHO SHOULD ATTEND COI: Bicycle and related industry executives, dealers, action sports, outdoor brand managers, decision-makers, and influencers including CEO/COO/CFOs, owners, presidents, marketing directors, product planners, product developers, influencers, advocates, and media.

WHY BENTONVILLE?: The commitment of the city of Bentonville to build a vast trail network, promote cycling tourism, and support new rider initiatives has provided many positive results for the cycling industry as a whole. COI will offer unique opportunities for attendees to experience the incredibly passionate cycling community in Bentonville, #mtbcapitoloftheworld. _

COI registration fees are to be highly competitive with other events.

The Cycle of Influence Summit was conceived and produced by Sergio Bravo, a cycling industry veteran. Sergio is a marketing professional with over 30 years of experience developing creative solutions and brand strategies within the cycling industry through his company Smith Smith & Smith brand communications. The company also has vast experience in other categories such as motorcycling, automotive, and surfing which allows for a broad understanding of ideas that can be shared with the cycling industry. Sergio has attended many industry shows and events over the past 30 years, including Interbike, Eurobike, Sea Otter Classic, Outdoor Retailer and Rendezvous, Action Sports Retailer, and many others. Smith Smith & Smith is currently based in the Metro Washington DC area.

 “The Cycle of Influence is an important, timely, relevant gathering that will offer fresh perspectives of the issues facing the cycling industry today.” says Bravo.

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